Founder’s Story

Damōne Roberts, Hollywood’s “Eyebrow King” and global beauty expert, spent years as a makeup artist listening to countless clients’ concerns, particularly around products failing to meet their unique needs. Women of color struggled with products that appeared ashy or grey, blondes sought cooler tones, and many found brow gels too stiff or flaky and makeup ineffective for controlling oil amongst other things. Drawing from these insights, Damōne personally developed solutions tailored to diverse consumers, while emphasizing the transformative power of the perfect eyebrow shape—the foundation of any look.

About Damōne

Damōne Roberts is synonymous with iconic beauty and sculpting the perfect arch. Known as the “Eyebrow King,” he has shaped and painted the features of Oprah, Madonna, Beyoncé, Rihanna, Kim Kardashian, Ariana Grande, Taraji P. Henson, Alicia Keys, Robert Downey Jr., Madam Vice President, and many more.

In 2002, Damōne opened his flagship Damone Roberts Beverly Hills salon, followed by Damone Roberts New York on 5th Ave. in 2009. His luxury brow product line launched in 2005, and in 2025 he debuted his product line on QVC, bringing his philosophy — “every face deserves the perfect frame” — to a global audience.

He has collaborated with major brands like M·A·C (“Brows Are It” collection) and OPI (his signature green polish sold out worldwide). Disney even recreated his salon for The Princess and The Frog premiere, and the Empire cast held their series premiere at his Beverly Hills location.

 A once regular beauty editor for Oprah.com with his “Dear Damōne” column, his work has been featured on Good Morning America, The View, Entertainment Tonight, CNN, Tamron Hall and more. Immortalized in pop culture, Damōne is an answer in Trivial Pursuit and Jeopardy and has even expanded into acting with Ava DuVernay’s Film “I Will Follow” and T.V series “Cherish the Day”, after 3 successful years of being the beauty expert on air for TLC’s “10 Years Younger”.

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